# Facebook Conversions API for CRM

**URL:** <https://community.make.com/t/facebook-conversions-api-for-crm/100101>\
**Category:** Questions\
**Tags:** api\
**Created:** [January 4, 2026, 1:52pm UTC](https://community.make.com/t/facebook-conversions-api-for-crm/100101 "2026-01-04T13:52:39Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Ba\_D\_ng](https://avatars.discourse-cdn.com/v4/letter/b/ea5d25/32.png) [@Ba\_D\_ng](https://community.make.com/u/Ba_D_ng)\
**Post date:** [January 4, 2026, 1:52pm UTC](https://community.make.com/t/facebook-conversions-api-for-crm/100101/1 "2026-01-04T13:52:40Z")

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### 🎯 What is your goal?

I’m losing my mind 😤. I’m just pushing data from CRM to FB Conversions API using Make, but Meta classifies everything as “Web”, so CRM doesn’t receive any updates.  
Tried everything:  
Page token with full admin rights  
Removing Page from Business Manager  
Checked the data being sent  
Weird:  
Zapier works fine → CRM updates correctly  
Make → Meta receives events but classifies “Web” → CRM never updates  
Has anyone successfully used Make + FB CAPI from CRM with correct CRM updates?  
Any tips to force server events so Meta doesn’t classify them as “Web”?  
I’m at my wit’s end 😭, any workflow or trick would be life-saving 🙏

### 🤔 What is the problem & what have you tried?

I’m losing my mind 😤. I’m just pushing data from CRM to FB Conversions API using Make, but Meta classifies everything as “Web”, so CRM doesn’t receive any updates.  
Tried everything:  
Page token with full admin rights  
Removing Page from Business Manager  
Checked the data being sent  
Weird:  
Zapier works fine → CRM updates correctly  
Make → Meta receives events but classifies “Web” → CRM never updates  
Has anyone successfully used Make + FB CAPI from CRM with correct CRM updates?  
Any tips to force server events so Meta doesn’t classify them as “Web”?  
I’m at my wit’s end 😭, any workflow or trick would be life-saving 🙏

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<div class="post-metadata">

**Author:** ![Make\_Bot](https://dub1.discourse-cdn.com/flex013/user_avatar/community.make.com/make_bot/32/14661_2.png) [@Make\_Bot](https://community.make.com/u/Make_Bot)\
**Post date:** [April 4, 2026, 1:03pm UTC](https://community.make.com/t/facebook-conversions-api-for-crm/100101/3 "2026-04-04T13:03:14Z")

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