In eCommerce, UGC (User-Generated Content) ads outperform traditional product videos by a huge margin — they feel more authentic, relatable, and drive higher conversions.
But what if you could generate UGC-style influencer videos for every new product, instantly — without hiring creators or editing clips manually?
That’s exactly what I built using Make, Sora 2, and OpenAI.
The Goal
To turn every Shopify product into a viral UGC-style video ad, automatically — saving time, cutting costs, and scaling social presence effortlessly.
The Automation Workflow
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New Product Added in Shopify
Each time a product is created or updated, the automation kicks in instantly. -
Sora 2 Generates a UGC-Style Video
Product info (like name, image, and description) is passed to Sora 2, which generates a 12-second influencer-style video — just like authentic UGC ads you see on TikTok or Reels. -
OpenAI Enhances the Content
Using OpenAI, we generate compelling hooks, captions, and hashtags — optimized for engagement on each platform. -
CloudConvert Prepares the Video
The raw output is automatically formatted and resized for each platform using CloudConvert. -
Make Distributes the Video Everywhere
The workflow posts the video across multiple social media channels — all on autopilot:-
Facebook
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Instagram Reels
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Threads
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X (Twitter)
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YouTube Shorts
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TikTok
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Pinterest
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In just a few minutes, your new product becomes a UGC-style viral ad across all major platforms — with zero manual effort.
The Tools Behind It
| Tool | Purpose |
|---|---|
| Make (Integromat) | Workflow automation & scheduling |
| Shopify | Product trigger source |
| Sora 2 | AI video generation (UGC-style videos) |
| OpenAI | Hook, caption, and script generation |
| CloudConvert | Format & optimize media |
| Social Media Platforms | Automated publishing endpoints |
Visual Overview
Here’s what the full automation looks like inside Make 
Each branch handles a separate content channel, creating a scalable, omnipresent marketing flow — all triggered by a single Shopify event.
Why This Matters
This workflow transforms how eCommerce brands approach UGC advertising:
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No need for video editors or influencers -
UGC videos generated in minutes -
Consistent social posting across platforms -
Perfect for running dynamic ad campaigns
It’s the future of automated content creation — blending AI, automation, and creativity.
Try It Yourself
I’m sharing the ready-to-use Make blueprint so you can import it directly and launch your own UGC automation in minutes.
Blueprint file is attached below.
From Shopify Product to Social Media UGC Sora2 Videos.blueprint.json (254.5 KB)
Need Help or Have Questions?
If you’d like to customize this workflow for your brand, or if you have questions about setup — drop a comment or reach out directly. I’d love to collaborate and help you scale your UGC automation.
Let’s make eCommerce smarter.