How to define the target audience for an Automation Agency?

Hey, everyone! Especially those who provide automation services as freelancers or agencies.

Just reaching out to understand what was your process to define your target audience or customer persona.

And I’m not talking about the broad process explained in Wikipedia or a marketing blog, but your own experiences.

I noticed this is a topic not frequently or deeply discussed and wanted to gather some insight on your end.

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It’s really important to find a target audience with a particular automation problem, and then solve that in a way you can resell over and over without making too many changes to the scenario. We did this with our QuickBooks for WildApricot scenario solution for example.