# Scenario Help Integration: Clay, Google Sheets, ReThink CRM, Custom API, Lindy, Gmail, AI Agent

**URL:** <https://community.make.com/t/scenario-help-integration-clay-google-sheets-rethink-crm-custom-api-lindy-gmail-ai-agent/85032>\
**Category:** Questions\
**Tags:** connections\
**Created:** [June 16, 2025, 9:30pm UTC](https://community.make.com/t/scenario-help-integration-clay-google-sheets-rethink-crm-custom-api-lindy-gmail-ai-agent/85032 "2025-06-16T21:30:19Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![Will\_Schuhmacher](https://avatars.discourse-cdn.com/v4/letter/w/ce7236/32.png) [@Will\_Schuhmacher](https://community.make.com/u/Will_Schuhmacher)\
**Post date:** [June 16, 2025, 9:30pm UTC](https://community.make.com/t/scenario-help-integration-clay-google-sheets-rethink-crm-custom-api-lindy-gmail-ai-agent/85032/1 "2025-06-16T21:30:19Z")

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Hi all,  
I’m building a custom sales automation pipeline for my commercial real estate business using the following stack:

- **Clay** (lead enrichment)
- **Google Sheets** (central hub)
- **Lindy** (AI email outreach)
- **ReThink CRM** (Salesforce-based CRM)
- **Make** to tie it all together

* * *

### 📌 Here’s what I’m trying to do:

1. Auto-pull enriched leads from Clay into Google Sheets.
2. Push qualified leads into Lindy for personalized outreach.
3. Track email status/responses and sync updates back into Sheets and ReThink CRM.
4. Use Make to:

- Update CRM fields (e.g. last contacted, lead stage)
- Route leads conditionally based on data (e.g. franchisee tag or email verified)
- Run prompts via AI Agent module to generate custom messaging
- Log activity + send Slack/email alerts when milestones hit

* * *

### ❓Questions:

- What’s the best way to connect **ReThink CRM** (Salesforce-based) with Make? Is it via webhook, custom API, or something else?
- Can I push lead data into **Lindy** from Make? And pull message status/responses back?
- If **Clay** doesn’t have a native module, should I use webhook or Google Sheets as the intermediary?
- How do I trigger workflows based on **updated rows** in Google Sheets (not just new ones)?
- Can I run **AI Agent prompts** to create emails inside Make and forward those drafts to Lindy or Gmail?
- What’s the best way to test this end-to-end without triggering live emails or updating live CRM records?

Any advice, modules, or examples would be massively appreciated. Thanks in advance!

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**Author:** ![Make\_Bot](https://dub1.discourse-cdn.com/flex013/user_avatar/community.make.com/make_bot/32/14661_2.png) [@Make\_Bot](https://community.make.com/u/Make_Bot)\
**Post date:** [September 14, 2025, 9:42pm UTC](https://community.make.com/t/scenario-help-integration-clay-google-sheets-rethink-crm-custom-api-lindy-gmail-ai-agent/85032/3 "2025-09-14T21:42:06Z")

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