Analytics & Automation

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By day, I help clients with their web analytics, campaign tracking, and marketing automation.

By night, I build & tweak automation/no-code projects to help myself and clients increase business efficiency and decrease costs.

About me
I was first bitten by the no/low-code and automation bug back in early 2019 (after I used Webflow + ‘competitor of Make’ for a client site rebuild), and have been incorporating more of these within the services and solutions I’ve delivered ever since — both for clients, and my own personal use.

Before making the leap into freelancing in mid-2018 as an analytics & automation solutions provider, I spent 8 yrs in B2B SaaS companies growing in a variety of roles (Sales, Account/Client Relations management, Product Marketing), serving customers in a broad range of tech verticals (AdTech, MarTech, HR Tech, Professional Services, ITSM, ITAM, E-learning).

Based on my experience and enjoyment working with analytics projects in those past roles, I decided to make it my core offering.

Adding automation on top of this core has helped me increase my ROI & cLTV — as well as delivering the same positive outcomes for my clients.

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Here are some solutions I’ve shipped via Make to date ;

• Creating sales receipts in Holded from Etsy orders — with routing logic to append Geo-specific data such as tax rates, shipping notes, etc

• Custom postback URLs between platforms using webhooks, routing, and API requests, including the handling of custom conversion statuses and refunds too.

• Parsing email campaigns to a google sheet, then blending this content with performance metrics to create custom word clouds (Vega/Vega Lite) in Looker Studio that can be filtered by the related metrics.

• Producing a leads scoring system to build segments and trigger internal operations + marketing communications based on events data from multiple sources.

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I’m open to:

• Partnering up on automation and/or analytics projects (part-time).
• Beta testing new Make solutions and providing feedback.
• Connecting and building new business relationships.
• Helping others;
  | • With analytics and campaign tracking best practices.
  | • Automations that are tied to business’ marketing/sales stacks.
  | • Define and execute a sustainable marketing strategy to elevate their business’ ROI/cLTV.