Building an influencer/affiliate discovery + outreach automation

Hi Make.com’ers, we’re finally at the point where my use case isn’t just possible, it’s borderline simple (I’m just a noob with automation — although I’ve watched tons of guys on YouTube setting up n8n if that counts).

My ultimate goal is simple on the surface, and would replace several subscriptions and ad-hoc solutions:

All I’m trying to do is a 3-step process:

  1. Influencer discovery and data scraping
    – Instagram, TikTok, YouTube, Twitter (in that order of importance)
  2. Data consolidation to a Google Sheet with columns of data
    – Export all data into structured cells, with dedicated tabs per platform
  3. Email outreach with personalization on an automated schedule
    – Use Gemini 2.0 Pro or DeepSeek API via OpenRouter to study their profile to write personalized emails at scale with SendGrid

I have VERY detailed files (Terminator reference) on what I think the best process/work flow for this would be after a ton of research (aka: 5–6 hours on DeepSeek and o3-mini), but wanted to keep this simple. Thanks!

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Hey A.I.tomator (love the name!)
You can use this template to build the influencers lists - www.make.com/en/integration/13730-list-builder?templatePublicId=13731

And I am also happy to send you a blueprint that extract YouTube Influencer’s details that you can adapt to TikTok and Twitter. Let me know if that would be helpful.

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Hey Amir! I’m debating whether n8n or make.com would be better when combined with Apify social scraper actor…?

With n8n the entire automation sequence start-to-finish is only 1 credit, whereas with this current set up using make.com the entire automation would be around 10 steps (API calls, read/write, parse, send to Sheets, etc.). So it seems n8n would be the better solution financially by 10X… unless I’m overlooking something like cheaper residential proxy cost, etc.?

At any rate I think I can use Apify, Google Sheets, DeepSeek or Flash 2.0 (cheapest APIs by FAR) and Google Workspace API for this project.

What I DON’T know, is how to actually initiate the workflow within either platform (n8n or make), since the YouTube’s I’ve watched are all make.com but I’ve never personally tried it.

Any insight is HUGELY appreciated!

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At this time, Airtop is only integrated with Make.com so that makes it an easy decision :slight_smile:

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I think you meant “Apify” when you typed ‘airtop’ and you’re right, I am 100% going with Make.com, it’s not even close.

Do you know where I could hire someone to build this out for me, I’m not trying to be reductive or minimizing at all, but with what I’ve seen and researched, this automation with pre-built tools and drag and drop editing might only take 20 minutes for a seasoned pro (I’m just hesitant to do it myself for the first time ever). Thanks again!

PS @Amir_Ashkenazi if you have a pre-built workflow that I can just swap out Apify actors (IG, TikTok, YouTube), and the rest works, that’d be amazing, but probably not… it’s like walking into a store and seeing someone’s shopping cart they left with all your list haha!

P.S. n8n overtly lies on their website claiming Make.com doesn’t have “Community Support,” lol… I’M LITERALLY ON A COMMUNITY FORUM NOW, GETTING SUPPORT.

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I actually meant Airtop, it makes it easy to automate web scraping and actions on any site with just words

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Hey Amir, do you happen to have a video, a walk through guide on how to set this up? There isnt much on Airtop online, thats why

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I’ve been exploring something similar with Make.com + Apify, and it’s super inspiring to see how you’re combining scraping, Google Sheets, and AI-based email personalization into one streamlined flow.
Honestly, I didn’t even think about using DeepSeek for personalized outreach before — that’s a brilliant touch.
I’m also debating between Make and n8n for cost efficiency, so your breakdown on the number of operations was really helpful too.
Would love to hear updates if you end up building a full working version — especially how you manage scaling the outreach part without getting flagged as spam.

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