Google Sheets to WordPress - Creating New User with custom roles and fields

Hello,
I’m kind of stuck with this scenario.

It’s creating new user with specific parameters from Google Sheet

Flow is following.
Someone creates new row in Google Shets > Then it goes to WordPress and it should create new user > Assign custom role to that user (in this case “provider” > Select Business Category for User > Add City > select one checkbox option > Assign Package (always “basic”

However I just managed to process assigning custom role and other fields don’t want to propagate.

This creates new user from google sheet and add him role “Provider”:



However I tried do the same with following fields and there is nothing on the output
Input:

Output:

Another thing where I’m stuck is selecting cities from list
There is text field in that excel sheet however in WordPress there is just a long dropdown select list which is taking data from some kind of taxonomy list


As you can see here, I need to map thhat city, select primary category and select package (previously mentioned “provider_role: package_0”

Im kind of lost, any ideas what I can try or how should I continue?

Thank you guys