Hey Makers
Are you trapped in a loop of manual tasks, including crafting personalized videos, missed follow-ups, and the frustration of watching potential leads slip away? Managing customer interactions while keeping up with the workload might feel impossible for SMBs and Startups.
But fear not! Our hero Hamza from Codex Solutions International has cracked this problem and wanted to introduce his solution to boost lead conversion rate with automatically distributed personalized videos.
This solution can benefit anyone, from digital marketing agencies, e-commerce platforms, and real estate companies to SMBs and Startups. It keeps the process of creating sales as smooth and organized as possible.
To kick this off, Hamza connected the following apps with Make:
Hamza also included the APIs of ScreenshotOne and ChatGPT in his scenario
What are the measurable benefits of this solution?
- 60% increase in customer interaction with personalized videos
- 50% boost in lead conversion thanks to automated follow-ups
- 40% reduction in video and follow-up costs
Ready to dive in? Keep reading to learn how to build this solution yourself!
What problem were you trying to solve with your automation?
The challenge was to automate the creation and distribution of personalized video content to effectively manage customer interactions, potentially replacing the need for a salesperson. Businesses required a solution to streamline follow-ups, automate video production, and ensure timely engagement, all while reducing manual effort. The aim was to enhance customer engagement and conversion rates through efficient, automated processes, thus minimizing the workload on sales teams and providing a scalable alternative to traditional sales roles.
Why did the problem exist?
The problem existed due to the increasing demand for personalized customer interactions and the limitations of manual processes in handling large volumes of client communication. Traditional methods of creating and managing personalized video content required significant time and effort, making it challenging to scale effectively. Sales teams often struggled to maintain consistent engagement and follow-ups with numerous leads, leading to inefficiencies and missed opportunities. Automation was needed to streamline these processes, improve scalability, and replace the manual workload with a more efficient, technology-driven approach.
How did you solve the problem? What does your solution look like?
- Monday.com Status Change: The automation starts when a status change is initiated on Monday.com, triggering the extraction of essential fields such as the website link, customer name, and email from the Monday columns.
- Website Screenshot and Analysis: Once the website link is extracted, the ScreenshotOne API captures a screenshot of the website. Additionally, ChatGPT determines the website category and generates a script prompt based on the category.
- Content Creation: The extracted data and generated script prompt are sent to HeyGen, which creates an AI-powered avatar video with English subtitles. The video features the website scroll in the background with the avatar on the left side.
- Video Upload: After video creation, the video is uploaded to an FTP server, generating a public link for further use.
- Video Transformation: The Creatomate API is used to transform the HeyGen video into a 10-second GIF. The video and GIF are then sent to Monday.com, updating the status to “Video Ready.”
- Email Notification: An automated email is sent containing the video script and GIF to the intended recipients. The email includes a link to the full-length HeyGen video and a PDF attachment with company details. A “Contact” button in the email redirects to the website’s contact form.
- Video View Tracking: The automation tracks when the video is viewed. The corresponding Monday.com record is updated to reflect whether the video has been viewed or not.
- Follow-Up Automation: Daily, the system reviews which users have not viewed the video and sends follow-up emails up to two times. If there is no response, the record is updated to “Closed.”
What did your solution achieve?
- Increased Efficiency: Reduced manual video creation and follow-up time by up to 80%, allowing teams to handle hundreds of leads more effectively.
- Enhanced Engagement: Improved customer interaction rates by up to 60% through personalized video content and timely follow-ups.
- Higher Conversion Rates: Boosted lead conversion rates by up to 50% due to consistent and automated follow-up processes.
- Scalability: Enabled businesses to manage up to 200+ client interactions or leads simultaneously without additional manual workload.
- Cost Savings: Reduced operational costs associated with manual video production and follow-up by up to 40%, thanks to automation.
This is Hamza, the genius behind this solution
Helpful resources
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