Automating Instagram post scheduling in Make.com using Google Sheets and Metricool

:bullseye: What is your goal?

I want to automatically schedule Instagram posts from Google Sheets to Metricool. The system should take rows with status “new”, calculate the next Wednesday or Saturday, create a draft in Metricool, and save the calculated date back into Google Sheets.

:thinking: What is the problem & what have you tried?

I always get the error “Invalid date in parameter ‘publicationDate’”. I tried formatting the date using formatDate with ISO format, using parseDate from Google Sheets, and generating the date dynamically with addDays logic, but Metricool keeps rejecting the date.

:clipboard: Error messages or input/output bundles

BundleValidationError
Invalid date in parameter ‘publicationDate’

Hi @Andreas_Praxmarer
Metricool’s API is very strict about the date format it accepts for publicationDate. It typically expects the date in ISO 8601 format with timezone offset included, like 2025-04-09T10:00:00+00:00 not just a plain date or a date without the timezone. In your Make scenario, when formatting the date use formatDate with the format YYYY-MM-DDTHH:mm:ssZ and make sure a specific time is included, as Metricool won’t accept a date-only value without a time component.

Spent way more time on that “Invalid date” error than I’d like to admit, because everything looked correct until you realize Metricool just rejects anything without a full timestamp and timezone. Once I forced the format properly, it finally went through. Phonexa actually handles date formatting a bit more predictably, so switching back to this setup made the issue stand out right away.