The use of AI is transforming lead generation for businesses in the digital age. Automated (AI)-driven, automated tools that can effectively target and engage high-quality leads are replacing conventional procedures of locating and reaching out to new clients. This article will teach you how to generate thousands of leads for your field of business or specialty using a free, easy, and effective way. In addition to learning where to look for these leads, you’ll also learn how to put up an automated system that will contact them automatically while you’re asleep.
Step 1: Leads Generate Using Google Search
The first step in lead generation involves using Google to search for potential clients. This is an effective and straightforward way. The key lies in constructing a precise search query that narrows down the results to only the most relevant profiles.
Constructing the Search Query
There are three key elements to the search query we will use:
1. Selecting the Correct Platform: To begin, determine which social media sites are most used by your target demographic. Instagram, LinkedIn, or any other channel that appeals to your target audience might be used for this.
2. Figuring out Your Niche: Choose the particular niche you wish to concentrate on. This might be applied to any industry that fits your area of competence, including healthcare, law, life coaching, and trades like electrical and plumbing work.
3. Email Address: Filtering: Lastly, we’ll configure Google to display only profiles that include an email address. This step is vital, as having direct contact information greatly improves the success of your outreach efforts.
For example, you could use the following search query if life coaches are your target audience: site.com “life coaches”, “@gmail.com”, “@yahoo.com”, “@outlook.com.”
This query tells Google to search through Instagram for profiles that list “life coaches” and also include one of the specified email domains. You can customize the query further by adding or removing domains based on your specific needs.
Running the Search
Let’s say we want to look for life coaches. By entering the query above into Google, you’ll quickly see hundreds, if not thousands, of profiles that match your criteria. These profiles will include the email addresses of the life coaches, which are crucial for the next steps in the process.
Step 2: Formatting the Data with AI
The next stage is to arrange the data into a structured table for simple processing after gathering the generated leads. Here’s where ChatGPT and other AI technologies are useful.
Copying and Pasting Data
To select all the data on a desktop computer, hit Command + A; on a PC, use Control + A. After that, copy and paste the chosen data into ChatGPT.
Using AI to Format the Data
After pasting the data, you can use a specific prompt to instruct the AI to format the information into a table. Here’s an example prompt:
Input the provided details into a table with the following columns: full name, business name, website URL, email address, and phone number.
The AI will then process the raw data and generate a well-organized table. This table will include the account owner’s full name, company name, Instagram URL (or relevant platform URL), email address, phone number, if available. This step greatly reduces manual effort and accelerates the process of compiling your lead list.
Step 3: Lead Outreach with Make Automation
With your organized lead list in hand, it’s time to automate the outreach procedure. Automation ensures that your outreach efforts continue around the clock without requiring constant attention.
Setting Up Google Sheets
First, copy the formatted table from ChatGPT and paste it into a new Google Sheet. Let’s name this sheet “Lead Outreach Test.” This sheet will serve as the database for your outreach automation.
Creating an Automation Scenario
Next, log into your Make.com automation account. Creating an account is simple and fast if you don’t already have one. After checking in, you will be induced to a blank canvas where you may build your automation workflow by creating a new scenario.
The trigger for this scenario will be Google Sheets. The automation will be triggered specifically whenever new rows are added to the Google Sheet. This ensures that each time a new lead is added, the automation starts and begins the outreach process automatically.
Configuring the Automation
You can specify when the automation should run at the bottom of the scenario configuration. Spreading out your emails will help you avoid having email providers mark them as spam. For instance, it’s usually safe to arrange the automation to send one email every hour so that spam filters won’t be triggered.
If this is your first time connecting your Google Sheet to Make.com automation, you’ll need to press the “Add” button at the top, and then sign in with your Google account. Once connected, select “My Drive” and then choose the “Lead Outreach Test” spreadsheet.
The spreadsheet only contains one sheet, therefore select “Sheet1” by default. Confirm that the table contains headers, and then set the limit to return one result at a time. This ensures that the automation processes each lead individually.
Setting Up the Email Action
The next step is to set up the action that will occur when the automation is triggered. Sending an email is the action in this scenario. Using Make automation, you may send the email straight from your Gmail account.
If this is your first time logging into Gmail from Make, you’ll need to press the “Add” button and sign in with your Google account credentials. After completing the connection, specify the recipient’s email address. This is where the automation dynamically uses the email addresses listed in column D of your Google Sheet.
This means that each time the automation runs, it will pull the email address from the next row in the sheet and use it as the recipient for the email. The process will repeat for each row, ensuring every lead receives an outreach email.
Customizing the Email Content
Now it’s time to craft your outreach email. Make sure the email is succinct, nice, and direct.A concise email is more likely to get a response since people are often too busy to read lengthy messages. Here’s an example of a straightforward yet impactful outreach email:
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Subject: Question about [Company Name]
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Body: Hi, I’m Manish. I run an AI automation agency that can help improve your conversions by 60% in 90 days. Can I send you more information?
This email is concise, and direct, and leaves the recipient curious enough to want to learn more.
Finalizing and Running the Automation
Once the email template is ready, press “OK” and save the entire automation scenario. Finally, turn on the automation. From this point forward, the system will automatically send outreach emails to your leads, even while you sleep. The process is seamless and requires minimal maintenance once set up.
Conclusion
And there you have it! A comprehensive, AI-driven method to lead generation and reach out to thousands of high-quality leads for your industry or niche. This system combines the power of Google search queries, AI data formatting, and automation to create a robust lead generation and outreach process that works around the clock.
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