Hello everyone,
I am trying to create a scenario in Make.com to publish predefined texts (posting texts) created in Airtable as organization image posts on LinkedIn. These posts include both images and text. A crucial part of my postings is tagging other organizations or specific people in the text.
I’ve checked the help section of Make, and it mentions the Little Text Format:
“Primary text content for the share. To capture non-textual information use Little Text Format.”
However, I’m unsure how to apply this correctly. My understanding is that I should include the entities to be tagged in the Airtable field containing the posting text in the following style:
This is a sample text posting and I want to tag @[Eddy](urn:li:person:1234) @[Devtestco](urn:li:organization:2414183).
Is this the correct way to do it? Additionally, how can I retrieve the urn
for any people or organizations I want to tag?
Thank you for your help, I highly appreciate your support.
Best regards
Hi @patruckel81
Format Text for LinkedIn:
Format the text in the Airtable field to include the tags using the Little Text Format. The correct format for tagging in LinkedIn posts is:
Sample text here and create a tag @[Eddy](urn:li:person:1234) @[Devtestco](urn:li:organization:2414183).
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Thank you. But how do I get the specific urn:li:xxxxx and urn:li:organization:xxxxxxxx?
Is there an easy way to find them, maybe in the source code on the respective url?
Welcome to the Make community!
To find (search) the URN of a user or organization, you can use the /userinfo or endpoint on the LinkedIn API.
For more information, see
Alternatively, you can use an external API that specializes in scraping LinkedIn to fetch the data of the profile by URL.
For example,
As you can see, such APIs can return the URN of the user.
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