Lee este artículo en español
en LinkedIn:
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make
To get more traffic to your website, you must pay attention to WordPress SEO best practices.
We will create three automations with Make, allowing us to create an audit and correctly optimize WordPress SEO.
We will use the tools Airtable, WordPress, GTmetrix, Google Search Console, and the SEO Review Tools API.
What is SEO?
SEO is an acronym for “search engine optimization” or “search engine optimizer”.
SEO consists of a series of techniques and strategies for optimizing the pages of a website to improve its positioning in search engines.
The goal of performing SEO is to increase the volume of organic traffic.
What are the advantages of SEO?
- Increase the visibility of your brand.
- It makes you a leader in the market.
- Generate visits by attracting potential customers.
Automated SEO analysis system
The objective of the 3 automation is to create an automated analysis system that allows us to diagnose problems on web pages and monitor changes over time.
Procedure:
- A new page is detected on WordPress.
- Analyzes are performed using GTmetrix, Google Search Console, and SEO Review Tools.
- The analysis data is stored in Airtable.
Step 1
Detect new page created on WordPress
- The scenario starts every Friday at 11:00 p.m. the first module waits for new publications in «WordPress».
- The following module search at a table created in “Airtable” for the URL of the post.
- Then, using the “Router” module, we will generate two alternative paths, whether the post exists or not, in Airtable.
- If it does not exist, it goes through the upper path, where a record is created in Airtable, and later, using the “HTTP” module, we will call a webhook with the following information: ID of the record in Airtable, title, URL, and date of creation of the publication.
- If the post already exists in Airtable, the “Router” goes the bottom route by calling the same “Webhook” with the same parameters.
Expected result:
A log of all new blog posts in Airtable and the call to the automation that will run the analytics.
Step 2
Run scans automatically
- The scenario starts when the «webhook» from the previous automation is activated.
- The following module searches the table created in «Airtable» for the URL of the post.
- Then, using the «Router» module, we will generate three alternative paths, one for each «API» to consult.
- At the end of each API query, the record in «Airtable» is updated.
Information obtained from each tool
All the information is registered in Airtable.
GTmetrix
- GRADE: A
- STRUCTURE SCORE: 97
- PERFORMANCE SCORE: 96
Seo Review Tools
- SCORE: 41/100
- ERRORS: 3
- WARNINGS: 2
- WORD COUNT TOTAL: 278
Google Search Console
- VERDICT: PASS
- COVERAGE STATE: Submitted and indexed
- ROBOTS TXT STATE: ALLOWED
- INDEXING STATE: INDEXING ALLOWED
- LAST CRAWL TIME: 28/3/2022 18:35
- PAGE FETCHS STATE: SUCCESSFUL
- CRAWLED AS: MOBILE
- MOBILE USABILITY RESULT: PASS
Step 3
Update the audit by running a new scan
- The scenario begins with searching in «Airtable» to find ten articles created or updated more than 45 days ago.
- The results are sent to the previous automation via the «HTTP» module to run the analysis and update the report.
Documentation
If you found it interesting and consider that having written this publication was a real contribution, I ask you to leave me a comment.
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make