Improve SEO on your WordPress with Make

Showcase
, , ,
1

:robot: Lee este artículo en español :es: en LinkedIn:
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make

To get more traffic to your website, you must pay attention to WordPress SEO best practices.

We will create three automations with Make, allowing us to create an audit and correctly optimize WordPress SEO.

We will use the tools Airtable, WordPress, GTmetrix, Google Search Console, and the SEO Review Tools API.

What is SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer”.

SEO consists of a series of techniques and strategies for optimizing the pages of a website to improve its positioning in search engines.

The goal of performing SEO is to increase the volume of organic traffic.

What are the advantages of SEO?

  • Increase the visibility of your brand.
  • It makes you a leader in the market.
  • Generate visits by attracting potential customers.

Automated SEO analysis system

The objective of the 3 automation is to create an automated analysis system that allows us to diagnose problems on web pages and monitor changes over time.

Procedure:

  • A new page is detected on WordPress.
  • Analyzes are performed using GTmetrix, Google Search Console, and SEO Review Tools.
  • The analysis data is stored in Airtable.

Step 1

Detect new page created on WordPress

  • The scenario starts every Friday at 11:00 p.m. the first module waits for new publications in «WordPress».
  • The following module search at a table created in “Airtable” for the URL of the post.
  • Then, using the “Router” module, we will generate two alternative paths, whether the post exists or not, in Airtable.
  • If it does not exist, it goes through the upper path, where a record is created in Airtable, and later, using the “HTTP” module, we will call a webhook with the following information: ID of the record in Airtable, title, URL, and date of creation of the publication.
  • If the post already exists in Airtable, the “Router” goes the bottom route by calling the same “Webhook” with the same parameters.

Vol-38-38-1-×-38-1-cm
Vol-38-38-1-×-38-1-cm1087×413 109 KB

Expected result:

A log of all new blog posts in Airtable and the call to the automation that will run the analytics.

Step 2

Run scans automatically

  • The scenario starts when the «webhook» from the previous automation is activated.
  • The following module searches the table created in «Airtable» for the URL of the post.
  • Then, using the «Router» module, we will generate three alternative paths, one for each «API» to consult.
  • At the end of each API query, the record in «Airtable» is updated.

Vol-38-38-1-×-38-1-cm (1)
Vol-38-38-1-×-38-1-cm (1)1113×596 180 KB

Information obtained from each tool

All the information is registered in Airtable.

Captura de Pantalla 2022-04-10 a la(s) 21.30.48
Captura de Pantalla 2022-04-10 a la(s) 21.30.481739×830 121 KB

GTmetrix

  • GRADE: A
  • STRUCTURE SCORE: 97
  • PERFORMANCE SCORE: 96

Seo Review Tools

  • SCORE: 41/100
  • ERRORS: 3
  • WARNINGS: 2
  • WORD COUNT TOTAL: 278

Google Search Console

  • VERDICT: PASS
  • COVERAGE STATE: Submitted and indexed
  • ROBOTS TXT STATE: ALLOWED
  • INDEXING STATE: INDEXING ALLOWED
  • LAST CRAWL TIME: 28/3/2022 18:35
  • PAGE FETCHS STATE: SUCCESSFUL
  • CRAWLED AS: MOBILE
  • MOBILE USABILITY RESULT: PASS

Step 3

Update the audit by running a new scan

  • The scenario begins with searching in «Airtable» to find ten articles created or updated more than 45 days ago.
  • The results are sent to the previous automation via the «HTTP» module to run the analysis and update the report.

image (1)
image (1)728×294 52.1 KB

Documentation

GTmetrix

Seo Review Tools

Google Search Console

If you found it interesting and consider that having written this publication was a real contribution, I ask you to leave me a comment.

giphy

:robot: Lee este artículo en español :es: en LinkedIn:
Francisco Fernando de Brito Fontes on LinkedIn: Mejora el SEO en tu WordPress con Make

11 Likes
2

Helpful!

What is the best practice while creating robots . txt file? Is it necessary to add schema or its optional?

3

Hi @Francisco_Fontes,

Your automation tutorials are absolutely top-notch. The meticulous planning and flawless execution in each guide are awe-inspiring.

Thanks for sharing your expertise with the community; your contributions are golden nuggets.

As someone new to automation and Make, I’m eager to test drive a few of your scenarios in the coming weeks.

Best of luck!

3 Likes
4

@Francisco_Fontes other than “SEO Tools” what other applications or connections does make have a connection for? Any recommendations?

5

The automated SEO analysis system you’ve described using Make, Airtable, GTmetrix, Google Search Console, and the SEO Review Tools API is really helpful. I look forward to implementing your techniques and recommendations to enhance the SEO of my WordPress website.

6

hello can you tell me if what I am thinking about for SEO is correct
Are the keywords I should use for different platforms different? I mean should my product sheets be different depending on whether I sell on ebay or Amazon or something else?
I think so, I mean the products searched on amazon are not the same as those on eBay?

I thought that to write my product sheets you need an SEO tool? and even several?
I mean do you need one for each platform?
I can’t take the keywords from the Google search console to write each of my product sheets?
Is it only for SEO on Google?

Was my product catalog created on Google sheet?
Can I use the API of this type of SEO software and connect it with my Google sheet so that all the right keywords for each of my product sheets go directly into the columns of my Google sheet for each product?
And so I don’t have to do a lot of copying and pasting?

Would it be a good idea to use browser automation studio?