What if your website could respond to every visitor instantly…
with a personalized video message tailored just for them?
Imagine this:
A visitor lands on your site at 2 AM…
By 2:05 AM, they already received a custom video explaining your solution.
Sounds powerful?
That’s exactly what this Sales AI Agent does.
Scenario Overview
This setup is built using:
- RB2B (visitor tracking)
- Slack (trigger)
- Make.com (AI agent + workflows)
- Apollo (data enrichment)
- Google Sheets (database)
- HeyGen (video generation)
Step 1: Capture Website Visitors (RB2B + Slack)
We use RB2B to track website visitors.
- Add your website domain
- Install the tracking script
- Connect RB2B to Slack
Now, every visitor sends data like:
- Name
- Company
- LinkedIn URL
- Page visited
Step 2: Trigger the AI Agent in Make.com
In Make.com:
- Use Slack → Watch Channel Messages
- Filter only relevant visitor messages
- Pass data to the AI Agent
Step 3: AI Agent Overview
This is the brain of the system.
The agent is configured with:
- Identity → Sales AI Agent
- Goal → Convert visitors into leads
- Steps → Extract → Enrich → Store → Generate Video
Step 4: Tool 1 – Data Enrichment (Apollo)
We enrich visitor data using Apollo:
- Input: LinkedIn URL
- Output: Email, company details
This helps us reach out directly instead of guessing.
Step 5: Tool 2 – Lead Database (Google Sheets)
We store all leads in Google Sheets.
Two cases:
New Lead:
- Add new row
- Set visit count = 1
Existing Lead:
- Update visit count
- Track engagement level
Step 6: Tool 3 – Personalized Video Generation
This is where the magic happens 
Step A: Extract Website Content
- Fetch page HTML
- Convert to readable text
Step B: Generate Script (GPT)
AI creates a personalized script based on:
- Visitor name
- Page visited
- Visit count
Example logic:
- 1st visit → Intro message
- Repeat visit → Stronger pitch
Step C: Create Video (HeyGen)
- Use avatar-based video
- Pass generated script
- Generate personalized video
Step 7: Send Personalized Email
Finally:
- Attach generated video
- Send email to the lead
This feels like:
A 1:1 outreach
But fully automated
Within minutes of visiting your site:
Lead is captured
Data is enriched
Personalized video is created
Email is sent
All without human effort.
Final Thoughts
This is not just automation…
It’s intelligent, personalized selling at scale.
Once set up, it runs 24/7, turning visitors into opportunities.
With regards,
@Mohamed_Jahar