Using Make For Scheduling Social Media Posts

:bullseye: What is your goal?

Create schedules to automate posting to social media platforms without getting account suspended

:thinking: What is the problem & what have you tried?

There are many services that can be used to automate or scheduling post on social media platforms like X, Youtube, Tik Tok, IG, Reddit etc..

Its one of the reasons I subscribed to make.com

As it meant I could setup automated marketing for my products, leaving me with more time to develop.

But since using make for marketing, i have had one reddit account and one X account suspended.

I did research into the terms and rules of those sites and read about limits of posting. I followed all these. I didnt post spam, I posted 100% relevant posts to my business and account. All posts were unique AI generated text and images.

I am not 100% sure this was the reason for those suspension as they never care to tell you exact reasons, but i have to assume it is as I have not done anything else that could be a cause.

So What I want to know is has other people had same issues with auto posting to social platforms? How would you make sure your posting is not seen as ‘spamming’ or as X says ‘Inauthentic behaviour’.

Hey @Riaz_F !

Make itself won’t get your accounts suspended. The platforms flag behavior, not the tool.

The issue is usually posting patterns. Even if content is unique, automation can look inauthentic if it’s too consistent, too frequent, or lacks normal user behavior.

Common triggers are posting at exact intervals, no variation in timing, no engagement activity between posts, and pushing links or promotional content too often.

To avoid that, schedules need to feel human. Vary the timing, reduce frequency, and avoid posting only outbound content. Accounts that only publish and never interact get flagged faster.

So it’s not about limits alone, it’s about behavior patterns.

Ethan Marcellus- Automation Expert at Tuesday Wizard | Top Make Solution Partner | Make Community Contributor

Hey there,

I’ve had zero issues posting social media content using Make. However none of my clients post AI slop, which multiple sites including Reddit and X are making moves against.

Try genereting your own content next time.

You say don’t use AI slop then advise on ‘genereting’ my own content. Isnt that contradicting?

If i generate my own content using AI, that is still AI generated ‘slop’ i guess.

But what is the point of AI Image generation then? These platforms have AI themselves, eg Grok, which can be used to get an automated AI response or to generate an image which you can then post to your profile or as a reply. Or are they saying you can only use THEIR AI to generate images?

I dont see any issue in generating a non spammy, relevant, non-offensive policy compliant AI Image and then posting it on X or whatever platform. Unless their platform has a clear term/rule saying you cant post AI images then there is nothing wrong with it, so I doubt this is the reason.

They also allow automated posting, its written clearly in their terms, they have official API developers can use to create automation.

I was posting unique content each day, unique relevant images. I did not go over any rate limits for automated posts. That’s called digital marketing. Its on my own profile, if someone doesnt like ‘AI slop’ (what ever that means) they can block my profile or skip past it. Thats real freedom of speech. Im posting it for people interested and my followers not shoving it down anyone’s throat.

Hi, thanks for reply.

I dont think there is a real definition of ‘authentic’ posting. I mean everyone’s posting style is different. Sometimes I have no time, busy, I will make zero posts. Sometimes im browsing X, or ive got some good photos or post ideas, i might make 10 posts in that day. Theres no pattern.

Yes if i start using automation using make, im posting 8 posts every day at roughly the same time (I mean API completion time can vary based on network status) and so someone might think that is a bot posting, or a bot account. But its not, well it is, it is a bot of sort, its make.com posting it using Buffer.

But these are official / genuine tools.

Their terms clearly say you CAN automate posts, so why would altering the time by adding random seconds make any difference. Posting automated posts at exactly the same time every day complies with their terms of use. As long as you post relevant policy compliant content. But I have done just that. I could just as easily manually post an AI generated image and chatgpt generated copy roughly the same day to promote an app. Would that still get be banned.

In my view ive done nothing wrong. Ive made a few AI generated automated posts to my own profile on X or reddit. But for some reason they deem this as being spam.

i get lots of spam myself, in my emails. its about stuff im not interested in, unsolicited, dodgy stuff, thats spam. promoting your own apps, using a few daily posts, on your own account is not spam.

I did interact with other users using this account, liked posts, made replies, followed people etc…

What are you arguing with me for? You obviously didn’t post “relevant non spammy content” cause you got banned for it. The workaround isn’t some trickery in the prompt or in the Make automation here, the workaround is to change the content you are posting cause obviously it’s not OK.

Im not arguing. You replied to my post, I am replying to your comment.

The ban email didnt say anything about spam content issue, it said inauthentic behaviour, that could mean anything, along the lines of a bot account posting content, or an unauthorized actor posting on my account, like a hacker, but none of these are true in my case.

A workaround isnt a solution. What content would be ok if you wanted to market some of your products?