Hey Makers
Struggling to track brand mentions and protect your business’s reputation? Manually monitoring multiple platforms is time-consuming and may lead to missed conversations and mentions. Don’t worry, Mathew Parkins came up with a simple solution!
Meet Mathew Parkins who used DataForSEO, to build this simple yet effective solution for SEO specialists, PR and social media managers, marketers, business owners, link builders, and support teams tracking brand mentions. Get timely insights into brand perception shifts, enabling prompt responses to positive and critical mentions thanks to this solution.
What apps did Mathew connect in Make?
An important role was also played by DataForSEO’s Content Analysis API.
What are the benefits of the solution?
- Time saved
- Streamlined reporting
- Better data analysis
Dive deeper to explore this solution!
What problem were you trying to solve with your automation?
Most mention-tracking software is pricey and often lacks flexibility. On the other hand, tracking mentions manually is time-consuming and often leads to missed conversations.
With this automation, marketing, and PR teams can set up a customizable and budget-friendly workflow for tracking brand mentions.
Why did the problem exist?
In most companies, tracking brand mentions is a manual and resource-intensive process. Specialized software can simplify this, but it often comes with rigid features and high subscription costs.
DataForSEO’s automation solution offers more flexibility, allowing for tailored workflows that integrate seamlessly with tools like Сlaude and Airtable.
How did you solve the problem? What does your solution look like?
This automation performs a daily check for brand mentions across various platforms.
Once mentions are detected, they are sent as a structured email using Claude (AI tool), providing an easy-to-read summary. Additionally, the data is automatically added to Airtable for further analysis and trend tracking.
This approach combines real-time monitoring, structured reporting, and data storage, allowing teams to stay updated, analyze brand sentiment, and react quickly to important mentions without the need for manual tracking or expensive specialized software.
What did your solution achieve?
- Time saved: No need for manual daily checks; the process is fully automated.
- Improved efficiency: Faster responses to brand mentions with real-time email notifications and data logging.
- Streamlined reporting: Structured emails from Claude provide clear summaries, reducing time spent reviewing raw data.
- Better data analysis: Information stored in Airtable allows for easy tracking, trend analysis, and sentiment reporting.
- Consistency: Ensures mentions are tracked and logged systematically every day without gaps.
Mathew Parkins, the mastermind behind the solution
Helpful resources
Airtable guide in our Help Center
Detailed guide on YouTube