Below is the complete list of the 12 automation routes for an automotive protection and detailing business. Each route is a Make.com scenario designed to interconnect tools for efficiency in lead generation, marketing, operations, customer engagement, and growth.
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Unified Lead-to-Invoice Pipeline: Automates capturing leads (e.g., from Google Ads), nurturing via HubSpot/Simpletalk AI, booking in Google Calendar, and invoicing in QuickBooks, with reminders for payments.
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Content Creation and Distribution: Schedules keyword research with Keywords Everywhere, idea generation with Perplexity, AI video creation with HeyGen, and upload/distribution to HubSpot for marketing content.
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Streamlined Analytics: Tracks website events from Google Tag Manager, syncs ad data from Google Ads to HubSpot, aggregates metrics, and sends weekly performance reports.
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Customer Portal with Backend Sync: Handles Lovable app form submissions, enriches requests with Perplexity, feeds into the lead pipeline for bookings/invoicing, and updates app statuses.
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Social Media Posting and Engagement: Pulls content from HeyGen/Perplexity, generates captions with Perplexity, schedules posts via Buffer, and syncs engagement data to HubSpot.
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Inventory Management and Reordering: Monitors low-stock alerts in Airtable, creates purchase orders in QuickBooks, emails suppliers, and updates inventory with delivery reminders in Google Calendar.
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Customer Review Management: Triggers post-service review requests via HubSpot/Simpletalk AI, monitors Google Business Profile ratings, auto-replies, and pulls testimonials into HubSpot.
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Event Promotion and Management: Creates Eventbrite listings from Google Calendar events, promotes via Buffer, syncs registrants to HubSpot, and triggers post-event reviews.
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SEO Monitoring and Optimization: Pulls weekly keyword rankings from SEMrush, generates suggestions with Perplexity, feeds content ideas to Route 2, and updates HubSpot analytics.
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Automated Email Marketing Campaigns: Segments audiences in HubSpot, generates content with Perplexity, schedules/sends emails (with optional Mailchimp A/B testing), and tracks engagement.
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SMS Marketing Campaigns: Triggers on low email engagement from HubSpot, generates messages with Perplexity, sends via Twilio, and logs responses back to HubSpot.
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Bimonthly Google Ads Updater: Schedules updates on the 1st and 15th, pulls performance data from Google Ads/HubSpot/SEMrush, analyzes with Perplexity (including time of year for seasonal relevance), applies bid/keyword changes, creates new ads based on data insights (e.g., adding seasonal keywords like “winter car wraps”), and notifies via email.