Hey guys,
I think the Conversions API for CRM module is kind of useless because, when using it, the event matching quality is very poor. So what’s the point of using it, right?
From what I’ve seen, it’s better to just use the standard Conversions API to send events and include custom data like this:
"custom_data": { "event_source": "crm", "lead_event_source": "salesforce" }
That way, Meta knows it’s a CRM event — and that’s much better than using the CRM module.
