I want to set up the Facebook Conversions API for CRM using Make

How To
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1

What are you trying to achieve?

Hey guys, I really, really need your help, please.
Here’s my problem:

I want to set up the Facebook Conversion API, and I’m using Make (formerly Integromat). I’m sending Conversion API lead events, but I’m getting low event match quality — around 5.4.

When I send a CRM lead event through the Conversion API, I get 0.0 quality.
How can I fix this? Please help me. :folded_hands:

I’ve watched your tutorial — this one:
https://www.youtube.com/watch?v=gJ4s9ryRh_0
But I’m still getting bad quality results.

3

I set up Facebook CAPI with Make by pulling CRM events and mapping them to the right parameters—event ID, source, user data, etc. It takes some trial and error to get match quality up. To close the loop, I use Phonexa to validate and track lead behavior before and after the conversion—super helpful for proving actual ROI from Facebook events.