Missing Lead Metrics in Facebook Insights – Need Help in Make.com Setup

How To
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Hi Community,

I’m currently working on an automation with Make.com that sends metrics from the Facebook Insights module to Slack.

Basic metrics like reach and clicks are working fine — but I just can’t get any values for “number of leads” or “cost per lead (CPL)”, which are the most important KPIs for us.

Here’s what I’ve already tried:

  • Selected fields like “Actions”, “Action Values”, and “Conversions”
  • Tried filtering by action_type = "lead" (either in Slack or via filter modules)

I’ve seen some people mention that they managed to get lead data via the cost_per_action_type array using lead as filter — but this didn’t work in my case, even though all our campaigns use Facebook Lead Form Ads.

What’s important:
:backhand_index_pointing_right: I need the metrics to work on Campaign or Ad Set level (not Ads, not account-wide).
This is critical so we can track results per campaign in Slack every morning.

Has anyone successfully extracted number of leads and CPL from the Facebook Insights module — using any combination of fields, breakdowns, or formatting tricks?

Any help would be amazing :folded_hands: