Question About Comment Automatation

:bullseye:ABOUT Comments (Facebook, Insta, TikTok)

Hello,
I would like to know if Make can do the following:
Can automatically reply to comments received on Facebook, Instagram, and TikTok, based on specific keywords contained in those comments?
For example:
If someone comments asking about price (e.g. “How much does it cost?”, “Price list?”, “What is the price?”), can your app automatically reply with a public comment that includes a predefined message and a link to the price list?
If someone asks where the warehouse is located, can your app automatically reply with the warehouse location?
Basically, can different keywords trigger different automatic public comment replies, each with its own custom message?
I am mainly interested in:
-Keyword-based triggers
-Automatic public comment replies (not only private messages)
-Support for Facebook, Instagram, and TikTok
Could you please let me know what is currently supported on each platform and if there are any limitations?
Thank you in advance.
Best regards,
Alex

:thinking: What is the problem & what have you tried?

I am beginer

1 Like

Hello,

Welcome to the Community!

I will use everyone’s favorite reply - it depends.

Facebook:

Yes - you can use native watch and reply modules in Make.

Instagram:

Yes - you can use native watch and reply modules in Make.

TikTok:

Officially - it is unsupported by this platform (there is no official API methods to do that).

Limitations:

So why does it depend? There is no “general” API for watching comments, meaning you can’t watch every post in one scenario. So every time you create a post, you need to create (duplicate) a scenario and change post IDs.

So yes- for Instagram Pages and Instagram it is possible but must be managed manually for each post you want to “automate”.

Additionally, native Watch Comments modules are polling triggers, meaning they run on schedule. If you want instant replies, you must use Meta Webhooks, which requires additional configuration and a dev account for Meta.

Anyway - Make gives enormous flexibility and possibilities to manage comments, but handling it for every post without any human interaction can be challenging and in my opinion requires intermediate/ advance knowledge of Make.com and Meta Developer Platform.

1 Like

Hi @Alex_Mutrescu ,

You can set up scenarios in Make where specific keywords in comments trigger custom public replies. This allows you to automatically respond to inquiries such as price requests, warehouse locations, or any other common questions with predefined messages and relevant links.

Facebook & Instagram: Fully supported via Make’s Facebook and Instagram modules. You can detect keywords in comments in real time and post automatic public replies.

This setup ensures timely, consistent, and personalized responses to your audience while reducing manual effort.

Best regards,
Msquare Automation
Platinum Partner of Make
@Msquare_Automation

Thanks for the reply! I just want to make sure I fully understand this.

When you say this works for comments, does it mean it can be set globally, without manually selecting individual posts?
In other words, can it automatically listen to any comment on any post on my Facebook Page or Instagram account and reply based on keywords?

Also, can the same keyword-based logic be applied to DMs as well?
For example, if someone sends a private message asking about price or location, can it automatically reply with different predefined messages depending on the keywords used?

I just want to clarify whether:

  • Comment automation applies to all posts by default, not post-by-post

  • Keyword-based automation works both for public comments and DMs

Thanks in advance for clarifying!

1 Like

Using native Make.com “watch comments” modules - no, each scenario can listen to one predefined post. The workaround is to use Meta Webhooks, but this requires extra steps to be taken in the Meta Developer Platform.

https://developers.facebook.com/docs/graph-api/webhooks/