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Optimiza tu Tienda de Shopify con Make y la IA de Claude 3
Optimize your Shopify Store with Make and Claude 3 AI
Applying what I will explain, we will optimize a Shopify store dedicated to selling Inks and Toners.
Do you want to take your online store on Shopify to the next level? 
If you are an entrepreneur or owner of an online store, you know how important SEO is to attract organic traffic and increase your sales.
However, optimizing SEO can be a daunting and time-consuming task. 
Don’t worry! I have the perfect solution for you.
Imagine being able to automate key SEO tasks and save hours of manual work.
With Make, a powerful automation tool, you can optimize your Shopify store’s SEO efficiently and effectively.
In this article, I will share 5 automations created with Make that will help you:
Keep your product sheets updated and optimized
Improve the accessibility of your images
Optimize your product titles and descriptions
Request the indexing of your products in search engines
Promote your new products on social networks
Let’s get started!
1) Update product sheet in Shopify with Claude 3 opu
How long would it take you to update and rewrite your product sheets if you do it manually? 
Imagine having hundreds or even thousands of products in your Shopify store. Updating each product individually can take hours, days, or even weeks.
But what if I told you can automate this process and save valuable time?
With Make and Anthropic 's Claude3 Opus model, you can keep your product sheets updated and optimized efficiently.
Here, I explain how it works:
- The product catalog of your Shopify store is read.
- Product pages already processed are excluded.
- The text from the Product pages pending updating is used to create a new description using the Anthropic Claude 3 Opus model.
- Subsequently, the text is transformed into HTML.
- Finally, the product is updated in Shopify with the generated HTML.
Prompt (Spanish version)
Result (Spanish version)
Why is it essential to update your product sheets with Anthropic Claude 3?
Here, I give you 5 convincing reasons:
SEO: Claude 3 Opus helps optimize product sheets to improve their visibility in search engines, which can increase organic traffic to your online store.
Better User Experience: A well-optimized product sheet provides users with clear and detailed information about the product, which can increase customer confidence and improve the shopping experience.
Increased Conversions: By providing accurate and relevant information, optimized product sheets can increase conversions by influencing the purchasing decisions of potential customers.
Stand out from the Competition: With Claude 3 Opus, it is possible to optimize product sheets uniquely and attractively, which helps to stand out from the competition and attract customers’ attention.
Brand Consistency: Using a tool like Claude 3 Opus to optimize product sheets guarantees consistency in the presentation and tone of the brand across all products, which helps strengthen the brand identity.
Imagine the time you will save by automating this process and how much the quality of your product sheets will improve. 
Are you ready to take your product sheets to the next level?
With Make and Anthropic Claude 3, you can achieve this quickly and effectively.
2) Update ALT on product images in Shopify with Claude 3 Opus
This is a slightly longer process, but when all the actions are executed, they are carried out in 5 seconds.
How long would it take you to perform those actions manually? Why is it essential to update image alt texts with Claude 3 Opus?
Here, I give you three convincing reasons:
SEO: Alt texts are an essential component for the website SEO. Using relevant keywords in ALT’s can improve the indexing of images in search engines and increase the online store’s visibility in search results.
User Experience: Alt texts provide additional context and information about images to users who may have difficulty viewing them correctly. This improves the user experience by allowing them to understand the visual content of the page better.
Increased Traffic: Correct optimization of alternative texts can attract additional traffic to the online store through image searches in search engines. Well-tagged images can appear in image search results, potentially attracting new visitors to the site.
Imagine the time you will save by automating this process and how much you will improve the accessibility and SEO of your images.
Result
3) Update Title/Description Tag of products in Shopify with Claude 3 Opus
Did you know that title and description tags are fundamental elements for the SEO of your online store? 
Updating these labels for each product can be daunting and time-consuming.
However, with Make and Claude 3 Opus, you can automate this process and ensure that all your product sheets have optimized and persuasive labels.
Here, I explain how it works:
- The product catalog is read, and products that have already been processed are excluded.
- Product descriptions are obtained.
- A prompt is executed in Claude 3 Opus, passing it all the product information, asking it to create a text for the Tag Title and another for the Tag Description.
- With the generated texts, these labels are created or updated on the product sheets.
Updating the alt texts (ALT) of your product images in Shopify can be a tedious and time-consuming.
However, with Make and Claude 3 Opus, you can automate this process and ensure that all your images have accurate and optimized descriptions.
Here I explain how it works:
- The product catalog is read, and products that have already been processed are excluded.
- Images of the products to be updated are obtained.
- A prompt is executed in Claude 3 Opus, passing you all the product information and asking you to create a text for the image’s alt text.
- An image is uploaded again, assigning the ALT generated by Claude 3 Opus.
- The original image is deleted.
Result
Why is updating title and description tags with Claude 3 Opus essential?
Here, I give you four convincing reasons:
SEO: Title and description tags are key elements for the SEO of a web page. By optimizing these tags with relevant keywords and accurate descriptions, you can improve your product’s visibility in search engines, which can increase organic traffic to your online store.
Customer Attraction: A well-written title and description can capture the attention of potential customers and generate interest in the products. By highlighting each product’s features, benefits, and unique aspects, you can influence the customer’s purchasing decision.
Brand Consistency: Using Claude 3 Opus to update title and description tags ensures brand presentation and tone consistency across all products. This helps to strengthen the brand identity and maintain a coherent image for customers.
Relevant Information: Title and description tags provide essential product information to customers browsing the online store. By ensuring this information is relevant, accurate, and persuasive, you can improve the user experience and increase the chances of conversion.
Imagine the time you will save by automating this process and how much you will improve SEO and customer attraction to your products.
4) Request indexing of product files in Search Engines - Shopify
Did you know that indexing your product listings in search engines is a crucial step to increase the visibility of your online store?
Once you’ve optimized the SEO of your product listings, it’s time to let search engines know you have new, relevant content.
With Make, you can automate the indexing request process and ensure your products are found by potential customers.
Here, I explain how it works:
- The product catalog is read, and products that have already been processed are excluded.
- The URLs of the product sheets are obtained.
- An indexing request is sent to the search engines (Google and Bing) with the URLs of the product sheets.
- It is verified that the product sheets have been indexed correctly.
Why is it important to request indexing of your product sheets?
Here, I give you four convincing reasons:
Visibility in Search Engines: Indexing product sheets allows them to appear in Google and Bing search results, which increases the visibility of the online store and the products to users searching for similar products.
Increased Organic Traffic: By indexing product sheets, the opportunity for potential customers to find the online store through organic searches on search engines is expanded. This can increase traffic to the store and potentially generate more sales.
Improved SEO: The indexing of product sheets contributes to the general optimization of the SEO of the online store. Ensuring product pages are indexed increases the website’s relevance and authority, improving your ranking in search results.
Online Competitiveness: In a highly competitive e-commerce environment, potential customers must easily find products. Indexing product listings helps stay competitive by ensuring the online store is well-represented in consumers’ main search engines.
Imagine the positive impact indexing your product listings will have on the visibility and traffic of your online store.
Are you ready to take your search engine presence to the next level?
With Make, you can automate the indexing request process and ensure your products are found by potential customers.
Don’t waste more time, and start indexing your product sheets today!
5) Publish new products on social networks
We’ve reached the final automated process to transform your Shopify store with Make! 
This process is great, and its implementation could be a differentiator in your business.
Imagine being able to automatically publish your new products on different social networks with personalized graphic pieces and persuasive texts.
Maybe you’re wondering what’s so cool about this. The process is designed to generate graphic pieces automatically for each social network (Instagram, Facebook, Twitter, and Google My Business).
But there’s something even cooler: for each social network, we randomly selected three different layout templates to create and publish the image.
Examples of the three versions of Instagram:
Example of an image to post on Instagram:
Here I explain how it works:
- Waiting for a new product or its update.
- 1 design is selected for each social network and with the Robolly platform, the graphic piece is created.
- A prompt is executed in Claude 3 Opus with the product information to create the text to publish.
- Finally, the publication is scheduled on the corresponding social network using the Buffer platform.
Why is it important to post new products from your Shopify store on social media?
Here, I give you five convincing reasons:
Increased Visibility: Posting new products on social networks increases their visibility by reaching a wider audience. This can attract the attention of potential customers who might not otherwise have known about the products.
Generation of Interest: Social networks are an excellent channel to generate interest in new products. Posting attractive visual content and persuasive descriptions can pique followers’ curiosity and motivate them to explore the products in the online store.
Interaction with the Audience: Posting on social networks allows you to interact directly with the audience. Followers can ask questions, leave comments, or share their opinions on new products, providing opportunities for engagement and feedback.
Driving Traffic to the Store: You can include direct links to new products in the Shopify store when posting on social media. This drives social media traffic to the online store, which can increase visits and conversion chances.
Promoting Brand Loyalty: Keeping followers informed about new products demonstrates transparency and commitment to the brand. This can foster loyalty from existing customers and reinforce the brand’s perception as innovative and relevant.
Imagine the positive impact automatically publishing your new products on social media will have.
Are you ready to take your social media presence to the next level?
Don’t waste more time, and start posting your new products on social media today!
Congratulations on making it this far!
I hope this article has provided valuable information and inspired you to start automating your processes with Make.
Imagine how much you could optimize your Shopify store and improve your online presence by implementing these five automations.
From keeping your product sheets updated and optimized for SEO, to automatically publishing your new products on social networks with attractive graphic pieces and persuasive texts. 
With Make, you have the power to transform your online store and save valuable time that you can dedicate to other important areas of your business.
But before I say goodbye, I would love to know your opinion.
> Which of these automations did you find most interesting?
> Have you implemented any similar automation in your Shopify store?
> What other processes would you like to automate?
Leave your comments below and share your experience with the community. I am sure that your ideas and perspectives will be of great value to other entrepreneurs and online store owners. 
Until next time! 